The ScentHunt Guide
The Four Fragrance Families
Every fragrance belongs to one of four families. Understanding them is the fastest way to know what you like — and why.
Fresh
Clean, aquatic, and invigorating
Fresh fragrances evoke open air, sea spray, and crisp mornings. Light and transparent, they sit close to the skin and project effortlessly in warm weather. This family spans bright citruses, cool aquatics, and aromatic herbs.
Typical Notes
Best Occasions
Floral
Romantic, expressive, and timeless
Floral fragrances are the world's most-loved family — built on the natural beauty of flowers. From single-note soliflores to lush bouquets, they range from dewy and sheer to rich and powdery. The broadest family, with something for every mood.
Typical Notes
Best Occasions
Oriental
Warm, exotic, and deeply sensual
Oriental fragrances are bold, opulent, and built for longevity. Anchored in resins, spices, and precious woods, they create an enveloping warmth that lingers for hours. Best suited to cool evenings and intimate settings.
Typical Notes
Best Occasions
Woody
Grounded, elegant, and versatile
Woody fragrances draw from bark, roots, and the forest floor to create structured, lasting scents with quiet authority. They span everything from dry and smoky to warm and creamy — the great unifiers of masculine, feminine, and everything in between.
Typical Notes
Best Occasions
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